Pay Per Click Advertising

Pay per click advertising allows you to place a text or graphical advert on search engines and/or related websites with a similar target audience. When someone clicks on your advert and is directed to your website you are charged a small fee by the search engine or website owner.

Pay per click advertising can be complicated, requiring the management of the adverts, keywords and bidding. Channel 6 Multimedia will help minimise the stress by helping you choose the most effective websites to advertise with based on your target audience and setup the initial campaign for you. We will then, based on your budget, show you how you can manage this yourself to save money or manage it for you to save time and administrative costs.

The main pay per click programme's are GoogleAds, Overture who provide adverts for MSN and Yahoo, and Inktomi. There may also be more specific programme's covering your industry that we can explore.