Pay
Per Click Advertising
Pay per click advertising allows you to place a text or graphical
advert on search engines and/or related websites with
a similar target audience. When someone clicks on
your advert and is directed to your website you are charged a small fee by the search engine or website owner.
Pay per click advertising can be complicated,
requiring the management of the adverts, keywords and
bidding.
Channel 6 Multimedia will help minimise the stress
by helping you choose the most effective websites
to advertise with based on your target
audience and setup the initial campaign for you.
We will then, based on your budget, show you how you
can manage this yourself to save money or manage
it for you to save time and administrative costs.
The
main pay per click programme's are GoogleAds, Overture
who provide adverts for MSN and Yahoo, and Inktomi.
There may also be more specific programme's covering
your industry that we can explore. |