Search Engine Optimisation

Search engine optimisation (SEO) is no longer about stuffing your home page with keywords and trying to generate millions of aimless visitors, its about attracting highly targeted prospects, earning their trust and convincing them to buy from you.

Search engine optimisation doesn't need to be a complicated science; an ethical, common sense approach, patience and respect for the search engines will get you a long way. The techniques we have been developed and are based on widely accepted standards have been refined over several years and is a constantly evolving process. We have applied these techniques to several websites and have increased visitors and online revenues by up to 400%.

Our search engine optimisation service includes:

• Keyword Analysis
  Researching the most effective keyword phrases that will generate the greatest volume of highly targeted visitors.
  
  
• Competitor Analysis
  Research and evaluate what keywords and techniques your competitors are using and what websites are linking to them.
  
  
• Keyword Integration
  Inserting keywords into the code of the page - title tag, keyword and description meta tags, alt tags, H1 tags and link text as well as working with you or a copywriter to write keyword rich content.
  
  
• Technical integration
  Ensure the website is search engine friendly, this includes ensuring the site can be crawled/spidered, html coding is well formatted, database content can be indexed and scripts and style sheets are externalised.
  
  
• Submission
  We manually submit the website to the major search engines such as Google, MSN, Yahoo and Ask Jeeves as well as automated submission to around fifty other search engines.
  
  
• Directories and Inbound Linking
  The web site being optimised is submitted and registered on relevant directories, portals, relevant websites including DMOZ.org and Alexa submissions.
  
  
• Monitoring and Analysis
  Finally we monitor and analyse the effectiveness of the campaign to ensure it is successful and to see where improvements can be made.