Website Analytics

Web Analytics, a fancy way of saying stats, involves analysing the way in which people find and interact with your website. You can use it to determine that your search engine marketing is truly working and that the number of visitors is increasing.

It doesn't just count visitors though, you can also use it to diagnose specific problems with your website. For example one of our customers found that thousands of people were visiting their shipping costs page and then leaving the site - they determined that the shipping cost was too expensive, reduced the cost and increased the number of orders through the site by 25%.

Channel 6 Multimedia can help you set up an analytics package suitable to your requirements and help you interpret the information and make suggestions on how to make improvements to your website and marketing campaign.