Website Analytics
Web Analytics, a fancy way of saying stats, involves analysing
the way in which people find and interact with your website.
You can use it to determine that your search engine marketing
is truly working and that the number of visitors is increasing.
It
doesn't just count visitors though, you can also use
it to diagnose specific problems with your website.
For example one of our customers found that thousands
of people were visiting their shipping costs page
and then leaving the site - they determined that
the shipping cost was too expensive, reduced the
cost and increased the number of orders through the
site by 25%.
Channel 6 Multimedia can help you set
up an analytics package suitable to your requirements
and help you
interpret the information and make suggestions on
how to make improvements to your website and marketing
campaign. |