Nevisport.com Full of Bugs

In an innovative online campaign to promote Berghuas' latest range of insect repelling clothing, Nevisport have commissioned Channel 6 Multimedia to create an interactive bug that crawls about the screen at random and interact with users. The bug (pictured) appears on the home page and at random intervals across the site and attracts users attention to the promotion.

The campaign is prominent enough to attract users interest without being intrusive as to interfere the user experience.

The bug is programmed using a combination of JavaScript and Flash and can be easily modified functionaly and aesthetically for future campaigns.

www.nevisport.com

[27.04.2004]