Bermudian Goslings Rum Website Design

In January of this year Gosling’s Rums embarked on a major initiative to elevate U.S. awareness and distribution of its award winning spirits. Well known to aficionados of dark rum, Gosling’s Black Seal Rum is synonymous with the island paradise that is Bermuda. It is the warmth in a Bermuda Sunrise, the hook in Bermuda fish chowder, the island flavour in Bermuda Rum Swizzle and the tempest in Bermuda’s National drink — the Dark ’n Stormy®. Now, rum master Malcolm Gosling has introduced the finest, deep amber rum available — Gosling’s Gold Rum; and the aged, elegant and extremely rare, Family Reserve Old Rum.

Goslingsrum.com is part of an overall branding campaign bringing Gosling’s rums into the 21st Century while honouring nearly 200 years of family tradition. “Until recently we exported only Black Seal Rum. Now, with our superb Gold rum and rare, aged Old Rum, it was time to spread the word,” said Malcolm.

The website, designed and developed by Channel 6 Multimedia with Kelly & Company Advertising and directed by Goslings Claire Terceira, uses a bespoke content management system to manage news, events, cocktails, venues, chefs, suppliers and distributors. Each product also has an individual Flash microsite reflecting the mood and character of each product.

[04.12.2005]