Gosling's is Bermuda's oldest business house, and is the largest exporter of a Bermuda-made product. Its Black Seal® Rum has become synonymous with Bermuda and is used in several local recipes and cocktails. The company have recently launched new products including Goslings Gold, Old and Gourmet.

The website is part of an overall branding campaign bringing Gosling’s rums into the 21st Century while honouring nearly 200 years of family tradition. The company are looking to increase awareness of their products across the US and to start exporting worldwide.

The website uses a bespoke content management system to manage news, events, cocktails, venues, chefs, suppliers and distributors. Each product also has an individual Flash microsite reflecting the mood and character of each product.

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