Farmer Autocare is a new business set up by Sir Tom Farmer, founder of Kwik Fit, selling and fitting tyres as well as garage services such as MOT's, exhausts, batteries and brakes.

Channel 6 Multimedia have developed a sophisticated bespoke online tyre buying system. Customer select their tyre size and can then choose and buy the correct tyres for its cars. Farmer Autocare is unique in that a fitting is booked at one of their centres rather than a 3rd party garage.